BRAND IDENTITY CREATIVE DIRECTION

Lunar Gala 2025: Elysium, a celebration of eternal bliss and transformation inspired by the Year of the Snake.




vMore work to come March 2025. Feel free to contact me for more details!

Born in 1996, Lunar Gala is Pittsburgh's largest fashion event, an annual student-run show that presents brilliant artistry in design, modeling, production, and dance performance to audiences of over 1000. 

As creative director, I led a team of 50+ to develop a cohesive brand identity across print, web, photography, cinematography, motion graphics, and stage design. 

Lunar Gala Official Site
Elysium 2025 Site (Coming February 2025)



TIMELINE: FALL 24-SPRING 25, 8 MONTHS
TEAM: RAY KA (CO-CREATIVE DIRECTOR), LG CREATIVE TEAM